How To Write The Most Important Part of Your Business Plan
The Executive Summary is an overview of the business you want to start.
It's vital.
Many lenders and investors make judgments about your business based on this section of the plan alone.
How to Write An Executive Summary
Explain what your business is selling in the opening paragraph.
Provide a highlight of the key points of your entire plan
It should not be longer than two pages at most. It's advisable to write this section of your plan after you have completed the rest.
Use engaging language and tone.
If you want to engage with investors, highlight how much investment is required and focus on how your business is a great investment opportunity.
Don't include jargon or technical language.
Don't include an extended table of contents.
Don't include information that is unrealistic and can't be substantiated in the rest of the plan. This will undermine the credibility of your business plan.
Ensure that you double check your executive summary for errors.
Hire an expert to do the job.
